Laurie Young is the founder of Cha'coal Beauty n Wellness
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Wednesday, March 30, 2011
Going Global: IT DEPENDS
Should a tech startup go global? In the words of Jesus Encinar of Idealista he says it all depends. A term that I have heard all too much throughout my MBA. It seems that there is no real algorithm or set of rules. However he offers the following three pointers:
1) Be careful where and when you launch
2) It is best not to launch in a market where there is a large leader
3) Sometimes it’s better just to focus on your own market and becoming the market leader
For all you entrepreneurs that are wanting to take your start up to the next level and go global here is a helpful way to do so! Check it out: http://english.martinvarsavsky.net/general/innovate-europes-program-helps-tech-startups-go-global.html
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